NEW YORK—Since Paul Taaffe and Marylee Sachs took over as president of Hill & Knowlton International and its U.S. operations respectively, they have repeatedly stressed the need for the firm to strengthen its marketing communications capabilities. They addressed that need this week with the appointment of marketing PR veteran Mary Trudel as senior vice president and head of the consumer marketing and consumer technology businesses in New York.
Trudel, who most recently was executive vice president at Ruder Finn, will report to Marilyn Castaldi, general manager, Hill & Knowlton New York, and will become a member of the New York office management committee.
“Mary has had a long and successful career in marketing to consumers,” says Castaldi. “She adds tremendous senior bench strength to our team, especially in business development and strategic consulting with clients. We believe that her consumer marketing expertise is particularly valuable in integrating our offering to clients across multiple sectors and specialties.”
Trudel will be responsible for the office’s marketing communications and consumer technology practices. Renee Yosco retains her role as director, new york marketing communications practice, and Martin Blair retains his role as director, new york technology practice.
Trudel is the latest among other recent senior hires in the New York office, including John Quick as director of the New York health and pharma practice and Steve Aiello as senior counselor for public affairs.
She joins Hill & Knowlton from Ruder Finn, where she served consecutively from 1995 to 2003 as executive vice president/managing director of the strategic communications group and executive vice president of consumer and consumer healthcare. Her clients included AT&T, Reebok, Sony, Subaru, Thomasville, J&J McNeil, Jordache, Lycos, MasterCard, the North Face, Novartis Consumer Health, Procter & Gamble Personal Healthcare, and Volkswagen.
From 1993 to 1995, she was President of Kahn/Trudel Communications Group, which was acquired by Ruder Finn. Prior to that, she was president of the New York office of The Rowland Company.