NEW YORK—New York-based M Booth & Associates has been named North American public relations agency of record for the Turkish Ministry of Culture and Tourism. The agency is charged with directing an integrated communications campaign, which includes media and industry relations, in-market events and trade show support.
“M Booth & Associates possesses a keen understanding of Turkey’s tourism product and key messages for positioning the destination within the North American market,” says Meltem Onhon, director of the New York tourism office. “The agency’s vast travel industry experience, consumer marketing and strategic brand-building expertise will help position Turkey as a sophisticated destination of choice among discerning travelers.”
The Turkish Culture and Tourism account will be managed by Joan Bloom and Joan Brower, senior vice-presidents and co-directors of M Booth & Associates’ travel and lifestyle practice with Brenda Urban, account supervisor, leading the account team.