TV Veteran Joins Newspaper Association to Head PR
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TV Veteran Joins Newspaper Association to Head PR

Su-Lin Cheng Nichols, most recently executive director of communications at ABC News in Washington, has been named senior vice president of communications of the Newspaper Association of America.

Paul Holmes

VIENNA, VA—Su-Lin Cheng Nichols, most recently executive director of communications at ABC News in Washington, has been named senior vice president of communications of the Newspaper Association of America.

In her new role Nichols will oversee the Association’s communications activities, which include publication of its monthly flagship magazine Presstime, public relations and media strategy, the NAA Web site, print services and the Information Resource Center.

Nichols has been in charge of the communications strategy for ABC News from its Washington bureau since 1996. Nichols was charged with message development, media relations and program publicity. She coordinated special events and onsite press centers for Nightline; town meetings, on-location programming for This Week; political conventions, presidential primaries and ABC News-sponsored political debates.

According to Association president and chief executive officer John Sturm. “Much of Nichols’ experience has been with our television colleagues, and the basic issues that all media face today not only are extremely similar, they are becoming more familiar as convergence and other activities break us from traditional media molds.”

Before joining ABC News, Nichols was director of news and public affairs publicity for PBS station WETA-TV in Washington. She has also worked with MCI and CNN.

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