TORONTO—Communications MECA, an independent public relations firm with offices in Montreal and Toronto is joining forces with Toronto-based Palette Public Relations to create energi PR, a 20-person firm with fees of around $4 million (Canadian), which will specialize in public relations, social and digital media and corporate communications.
Energi PR’s three founding partners are all active in the Canadian public relations profession: Esther Buchsbaum is chair of the Canadian Public Relations Society’s national advocacy committee; Carol Levine is chair of the Canadian Council of Public Relations Firms; and Martin Waxman is CPRS Toronto president and the Canadian board representative to PRSA’s Counselors Academy.
Buchsbaum and Levine will be based at energi’s head office in Montreal and Waxman will be based in Toronto, where he will lead the firm’s digital practice.
According to Levine, the merger will create “a larger, fully bilingual firm poised for growth. While the practical synergies are clear, the fit in terms of corporate culture, values and vision was bang on.” Adds Waxman: “We’re building traditional and new PR/social media into our agency right from the start and will be able to seamlesslyintegrate the two.”
Clients of the new firm include P&G Beauty brands Olay, Herbal Essences, Secret, Venus; Astellas Pharma Canada; Ford Canada; Orlando/Orange County Convention & Visitors Bureau; St. Maarten; Travelguard; Larabar, Atkins; Batter Blaster; BotanicalPaperWorks; and ShaToBu.