Two Dallas Agencies Merge
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Two Dallas Agencies Merge

Michael A. Burns & Associates, founded in 1989 and specializing in the finance and business-to-business sectors, is merging with Cummings McGlone & Associates, a boutique agency founded two years ago.

Paul Holmes

DALLAS, November 27—Michael A. Burns & Associates, founded in 1989 and specializing in the finance and business-to-business sectors, is merging with Cummings McGlone & Associates, a boutique agency founded two years ago by former Publicis general manager Brian Cummings, to create what the principals hope will be the Southwest’s “signature” public relations firm.
 
The new firm, which will operate as Michael A. Burns & Associates, will become one of the largest independent PR operations in Dallas, with fees of around $3 million. The new firm will have expertise in business-to-business, healthcare, financial services, consumer, technology and international communications.
 
“We couldn’t be more pleased with this agreement,” says Michael Burns. “It immediately expands our client base, allows us to grow in a challenging economic environment, and will leverage additional senior experience and expertise to the ultimate benefit of our clients and prospects.”
 
While Cummings McGlone is a new agency, both Cummings and partner Neil McGlone—formerly a senior communications executive with Texas Instrument—are veterans of the Texas public relations scene, and launched their new firm to offer “media-centric” communications programs for clients that preferred senior-level counseling, strategy development and program execution.
 
“The decision to combine resources was a slam-dunk,” said Brian Cummings, CMA chairman. “We share similar operating philosophies, long-term goals, and a passion for producing great work for great clients. It’s a win-win for everyone involved.”
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