HERNDON, VA—Volkswagen Group of America has promoted Anna-Maria Schneider to vice president, industry and government relations and named Jill Bratina as a vice president, Volkswagen Group corporate communications and Volkswagen brand communications.
In her new dual role, Bratina will be responsible for integrating group and brand communications. She will work to leverage Volkswagen's investments in the U.S. market and continue to build Volkswagen's reputation for innovation and sustainability, and increase familiarity and consideration for the brand. Steve Keyes will continue in his role as director for Volkswagen press and public relations, reporting to Bratina.
Bratina, who has served as director of corporate communications, has a background in public affairs, corporate and crisis communications. She served as director of corporate communications for former Florida Governor Jeb Bush and prior to that as director of public affairs for Bridgestone/Firestone during the company's tire recall.
Schneider, formerly director, industry and government relations brings more than 20 years experience in automotive government relations, having formerly served as vice president and deputy to the group vice president, government and industry affairs for Toyota Motor North America. She also served as executive director, government relations, U.S. operations, Mitsubishi Motors and as a director for intergovernmental affairs at Global USA.