Two PR Veterans Join Consulting Firms
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Two PR Veterans Join Consulting Firms

Albert Durig, chairman of Burson-Marsteller’s U.S. technology practice, has joined management consulting firm Axialent as president of its U.S. operations.

Paul Holmes

SAN FRANCISCO—Albert Durig, chairman of Burson-Marsteller’s U.S. technology practice, has joined management consulting firm Axialent as president of its U.S. operations.

Axialent is a consulting company focused on improving organizational performance through leadership, teamwork and individual effectiveness. It helps clients achieve results through the development of their people, which it describes as “the ultimate source of long-term competitive advantage.”

Durig worked for BM for nearly a decade, joining the firm as client leader for the AT&T account in Latin America. He then launched and managed Burson’s technology practice in Latin America, and served as general manager of its Brazilian operations before transferring to San Francisco in 2002 as head of the U.S. tech practice.

Heidi Sinclair, chair of the firm’s global technology practice, will assume additional responsibility for the U.S. practice until a replacement for Durig is found. The firm is also looking for a market leader for its San Francisco office.

WALTHAM, MA—Anthony Goodman, who headed the U.S. operations of Omnicom-owned employee communications firm Smythe Dorward Lambert, has joined a new consulting firm, Tapestry Networks, that offers a “systematic approach to executive relationship management.”

Goodman says he has spent the last decade working with clients “to pioneer new approaches to strategic employee communication and internal networks” and that Tapestry Networks “will enable me to extend that approach to the vital task of building relationships and external networks between C-level business leaders, their customers, and other key stakeholders.”

Tapestry is led by George Goldsmith, who previously led the development of two leadership networks for McKinsey & Company.

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