LOS ANGELES—Tyco International and The Lagrant Foundation, which provides opportunities for minority public relations professionals, have established a three-year, $300,000 partnership to develop an internship program to cultivate high-potential students of color for careers in advertising, marketing and public relations.
“A diverse workforce offers a competitive business advantage, especially for global companies like Tyco that must effectively manage diversity in products, businesses, customers, and markets to achieve business results,” said Charles Young, Tyco’s senior vice president of marketing and communications. “One of Tyco’s great strengths is the diversity of its workforce, and this partnership with a respected organization like TLF will further accelerate our employee diversity in the areas of advertising, marketing and public relations.”
The 2000 U.S. Census, which showed that only 8.4 percent of management positions in the fields of advertising, marketing and public relations are held by African Americans and Hispanics combined. That percentage is significantly below the current representation of these racial groups in the United States today.
The Lagrant Foundation will be responsible for the overall management and administration of the Tyco internship program, helping to place at least 10 interns each year within Tyco’s marketing and communications departments throughout the United States. The two organizations will provide guidance, career advice and mentoring to interns, each of who will also receive a competitive salary for on-the-job training at Tyco.
According to Foundation founder and president Kim Hunter, head of Los Angeles-based PR and advertising agency Lagrant Communications, “This pioneering partnership is a strategic alliance between two organizations that share a vision for increasing the number of ethnic minorities in the fields of advertising, marketing and public relations. Tyco is to be commended because it is backing up its commitment to diversity with a significant investment—in time, money and management resources. My hope is that other companies will follow Tyco’s lead.”