CHICAGO—Tyson Foods has hired GolinHarris as its public relations agency of record for consumer products. The agency will be charged with developing public relations strategies to support branded communications efforts for the Tyson chicken, beef, and pork products as well as the company’s Olympic sponsorship and other consumer initiatives.
“We were looking for an agency with significant consumer marketing experience, including sponsorship activation and culinary expertise,” says Carolyn Rehbock, vice president of insights and innovation. “GolinHarris met those key requirements and impressed us with their creativity and its consumer-focused approach to program development.”
GolinHarris was selected by Tyson Foods after a review of a number of top-tier agencies. The account will be led out of Chicago by Amy Kennedy, senior vice president in the consumer marketing practice. The partnership begins immediately.
Tyson Food is the world’s largest processor and marketer of chicken, beef, and pork and the second-largest food production company in the Fortune 500.