CHICAGO—Three Interpublic Group agencies—public relations firm GolinHarris, advertising agency Campbell-Ewald and experiential and digital specialist Momentum Worldwide—have partnered to win the United States Mint’s contract to support the new Presidential $1 Coin. Working together as the Real Change Partnership, the cross-agency group will develop an integrated marketing communications platform designed to increase circulation and usage of the Presidential $1 Coin through consumer and retailer education and public relations, promotions, and advertising. This effort begins with tests in four urban market areas.
GolinHarris will lead the Real Change Partnership team as well as managing public relations activities promoting Presidential $1 Coin circulation, including grassroots initiatives and media relations. Campbell-Ewald is responsible for helping to develop the circulation message strategy for the Presidential $1 Coin as well as creating consumer advertising. Momentum Worldwide will build and manage collaborative relationships with national and local retailers to develop in-store and event activation programs across multiple categories.
The new coin is 100 percent recyclable and designed to last for decades. Additionally, the U.S. Government Accountability Office estimates that increased usage of the coin can save the country as much as $5 billion over the next ten years.
Separately, Kaiser Permanente has chosen GolinHarris as its public relations agency of record to help it communicate the benefits of its approach to health care, its database and its clinical research to a national audience. The account will be based at Golin's