NEW YORK—Weber Shandwick has been selected to develop and implement a multi-year, national communications campaign to promote public information, education and awareness about the Presidential $1 Coin on behalf of the United States Mint.
The campaign will support the Presidential $1 Coin Act of 2005, which requires the United States Mint to issue four new Presidential $1 Coins annually, bearing the likenesses of the Presidents of the United States in the order of their service, as well as the continued minting and issuance of Sacagawea-design $1 coins for circulation. The act mandates promotion of robust circulation of these coins, ensuring that business operations are capable of accepting and dispensing them.
The campaign strategy incorporates communications to specific coin user groups and stakeholders, including retail and depository institution audiences and the general public. The first Presidential $1 Coin, featuring George Washington, will be launched around Presidents’ Day in February 2007. The public information campaign includes consumer and business-to-business marketing targeting the financial services industry; retailers; coin equipment manufacturers; vending, parking, car wash and transit communities; and federal employees and service members.
Weber Shandwick also works with other major bureaus of the U.S. Treasury, including the Financial Management Service and the Internal Revenue Service. The firm’s team will be led by Jim Holland, a senior vice president of financial services.