RALEIGH, NC—French/West/Vaughan has been selected as the agency of record by the U.S. Polo Association, the national governing body for the sport of polo. Through an integrated marketing campaign, the firm will seek to elevate the organization’s brand profile, enhance the visibility of the sport and actively promote the game on both a professional and amateur level.
FWV will provide nationwide public relations, social media and strategic marketing support on behalf of the U.S. Polo Association.
“We selected FWV based on its extensive experience in the sports, non-profit and equestrian industries,” says U.S. Polo Association executive director Peter Rizzo. “The agency came highly recommended by other professional sporting associations and after beginning to work with them, we believe their expertise, creativity and resources are exactly what we need to achieve our business goals.”