CHICAGO—The United States Postal Service has named Golin/Harris International its public relations agency of record. Golin/Harris joins sister Interpublic Group agencies Draft Worldwide and Campbell-Ewald as new communications team for the Postal Service, which had previously used Cohn & Wolfe for public relations.
The USPS account will be managed primarily out of the agency’s Washington D.C. office, with support provided by Golin/Harris offices coast-to-coast. Ellen Ryan Mardiks, worldwide director, marketing and brand strategy, will oversee the business, along with Lane Bailey, head of Golin/Harris’s Washington office and worldwide director of public affairs. David Nixon, executive vice president in Washington, will be account director.
“The United States Postal Service is continuing with an exciting transformation plan that affects all aspects of our business,” said Azeezlay Jaffer, vice president of public affairs and communications. “We welcome Golin/Harris to our team of communications professionals to help us educate the public about our streamlined operations, expanding portfolio of products and improved services.”
Golin/Harris will provide a variety of communications services to support the Postal Service’s marketing activities as well as public affairs, community relations, cause marketing and employee communications counseling.