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UAE Tasks PR Firms With Reputation Review Among DC Influencers

The United Arab Emirates (UAE) has called for agency counsel to help it understand how it is viewed by influencers in Washington DC.

Holmes Report 10 Dec 2010 // 12:00AM GMT

By Arun Sudhaman

WASHINGTON DC: The United Arab Emirates (UAE) has called for agency counsel to help it understand how it is viewed by influencers in Washington DC.

The Middle Eastern country’s embassy has called on Edelman research unit StrategyOne, via its existing relationship with DC PR firm The Harbour Group.
The assignment is revealed in filings to the US Department of Justice. StrategyOne is to conduct focus groups, one-on-one interviews and surveys among policy makers and influencers in the US capital city.

According to the filing, the programme is worth $130,000 in fees.

The Harbour Group has previously handled public diplomacy work aimed at promoting the bilateral relationship between the UAE and the US, from an economic and political perspective. It has also overseen cultural initiatives on behalf of the US Emirates Alliance.

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Public Affairs