BARCELONA—ICCO, the global association for public relations consultancies, has announced a resource-sharing agreement with its UK member, the PRCA. The move means that ICCO’s administrative and executive staff function will be transferred to the PRCA in London, allowing ICCO to increase staff hours dedicated to member services and enhance its capacity to generate more funding.
As part of the arrangement, current executive director of ICCO, Virginia Hague, has stepped down as of November 1, although she will assist with the transition through the end of the year. Hague joined ICCO in 2007 with the aim of refocusing the organisation to ensure its relevance while making it operationally more efficient.
PRCA director general Francis Ingham, who will take on the additional role of ICCO executive director, will build on his success strengthening and expanding the UK association in recent years.
"I am delighted that of the 28 professional bodies throughout the world represented in ICCO, the UK PRCA has been chosen to deliver the organisation's priorities. It is a testament both to the PRCA's record over recent years, and to the UK's position as a global PR leader," Ingham told the Holmes Report.
"Personally, it is a great privilege to become ICCO's executive director in addition to my role at the PRCA. Ours is an industry of unparalleled success and influence - qualities which we need to build on in coming years. I will dedicate myself to this."