NVision will be responsible for producing television, radio and print PSAs, a broadcast documentary, print publicity, and the development of two key Web sites—one for ILO staff and the general public, another for youth worldwide.
Aimed broadly at opinion leaders in government, business and the general population, the campaign focuses on the four principles of the ILO’s Declaration: the abolition of child labor; the elimination of all forms of forced or compulsory labor; the eradication of discrimination in employment and occupation; and freedom of association and the right to collective bargaining.
“While the underlying principles of the ILO have not changed since its inception, the world certainly has,” said Kevin Cassidy, ILO communications manager for the campaign. “Globalization has brought unprecedented changes in the methods of production and distribution, spurred by ever-advancing technology. This poses new challenges to governments, businesses and workers seeking to couple decent working conditions with balanced economic development.