Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The ICCO Summit brings together PR firms from around the world every year to discuss the future of the industry.
Hibu, the debt-laden publisher of the Yellow Pages, is seeking public relations support in the UK and US.
Arun Sudhaman 21 Nov 2012 // 12:00AM GMT
READING, UK--Hibu, the debt-laden publisher of the Yellow Pages, is seeking public relations support in the UK and US.
The Holmes Report understands that firms have been briefed regarding a multi-market assignment that covers both countries.
In addition to the UK and US, Hibu is also active in Spain and Latin America, and there are some suggestions that the company may also extend the remit to cover these markets.
Formerly known as Yell Group, Hibu rebranded in May of this year. Prior to that, the company announced a global review of its marketing requirements, which began with an advertising pitch that eventually saw Engine appointed. That decision reflects a desire to be known as a more global, digital company, in line with a rebranding effort that was carried out by Landor.
The PR review is thought to be the latest stage of this process, and comes as Hibu fights off threats of liquidation. Net debts currently stand at £2.2bn following an acquisition spree, with Hibu halting repayments to creditors as it awaits a restructuring.
Hibu has worked with numerous PR firms in recent years, including Man Bites Dog. In addition, RLM Finsbury handles corporate/financial duties, a relationship which will not be affected by this review.
Sources involved in the process said that the current brief is focused on B2B and consumer duties, relating specifically to new products.
Hibu has been hit by the migration of advertisers and consumers away from its Yellow Pages listings to online directories. In line with this, the company is attempting to develop a digital platform for consumers and businesses, and has trialled a local 'emarketplace' in Oxford.
In September, Hibu promoted Laura Broderick to the role of global CMO, following the departure of Jenny Ashmore.
Once owned by BT Group, Yell was sold to private equity buyers in 2001, before listing on the London Stock Exchange in 2003.
Hibu director of public relations Jon Salmon declined to comment, other than to reiterate the group's announcement of its global marketing review earlier this year.
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014