LONDON—Mandy Sharp, former managing director of Citizen Relations and former co-founder of its predecessor agency Brando, is launching Tin Man Communications, a new firm backed by UK consumer PR agency Unity.
Tin Man will specialise in consumer communications and has been set up to offer clients shareable campaigns “with heart,” that thrive on story-telling and emotional engagement.
Founding clients include the EMEA social media accounts for global car rental companies Avis and Budget.
Sharp says, “In our digital world, we want to make communications human again. That means creating campaigns ‘with heart’ so they really connect with audiences. It also means keeping things simple. Clients, media, bloggers are all people so we don’t do jargon, techie talk or fluff, we just focus on creating memorable campaigns, making it easy for our consumers to become our storytellers.”
Unity founders Nik Done and Gerry Hopkinson, who worked with Sharp at previous agency Band & Brown, will offer initial agency support, allowing Tin Man to be able to service blue chip global brands from day one.