LOS ANGELES—Univision Communications, one of the nation’s leading Spanish-language media companies, has named Noelia Rodriguez as vice president of corporate communications, reporting to CEO A. Jerrold Perenchio. Rodriguez will be responsible for managing the company’s strategic communications needs and promoting Univision’s award-winning media services and operations.
Rodriguez joins Univision after 10 years in the public sector. She was recruited by Laura Bush in January 2001 and served as the First Lady’s director of communications and press secretary for nearly three years. Previously, she was press secretary to Los Angeles Mayor Richard Riordan and later deputy mayor in charge of communications and scheduling. In 2000, Riordan appointed her president and CEO of L.A. Convention 2000, the host committee for the Democratic Convention.
“Noelia’s vast strategic communications, media relations and public relations experience will be key to Univision’s ongoing success as the premier Spanish-language media company in the nation,” says Perenchio. “Her proven track record both in Los Angeles and in Washington, D.C. will serve Univision well as we build on our record of quality programming for U.S. Hispanic households.”
Rodriguez began her communications career at Southern California Edison, specializing in media relations and corporate advertising.