ATLANTA—UPS has named former vice president of transportation Christine Owens to a new position as senior vice president for communications and brand management and expanded its management committee to 12 members.
Owens will assume responsibility for the company’s public relations, employee communications, customer communications, advertising and brand management. She will report directly to the chief executive officer and becomes the second woman on the UPS management committee, which includes the most senior managers who direct the corporation’s day-to-day activities.
“Communications is just too important not to be represented on the management committee of this company,” said Mike Eskew, chairman and CEO. “As we continue to transform UPS into an enabler of global commerce, leveraging the brand will play an ever more critical role in executing that strategy.”
The move is seen as good news for the public relations department, led by vice president Ken Sternad, which had previously reported into legal and will not report directly to someone with responsibility for brand and communications.
Owens began her career in late 1979 in Philadelphia as a part-time helper during the holiday peak season. In 1980, she became a full-time UPS driver and later was promoted into management as a supervisor in 1981. She proceeded to advance through a number of operations assignments in Metro Philadelphia before being promoted in 1988 to district manager of the Northeast Texas District. Later she held the same position at the larger Metro Chicago District and in 1997 was promoted to become West Region manager. She assumed her current job in 2004.