ATLANTA—Dale Hayes, a veteran UPS marketing executive with extensive e-commerce and new media experience, has been named to lead the UPS corporate public relations group. Hayes is currently UPS vice president of small business and retail marketing.
The company’s current vice president of public relations, Lisa Hamilton, is assuming a new position as vice president and executive fellow with The Annie E. Casey Foundation, the private charitable organization established in 1948 by UPS founder Jim Casey. The Foundation, which is not directly affiliated with UPS, is dedicated to helping build better futures for disadvantaged children in the United States.
Hayes joined UPS in 1994 as a marketing manager, advancing through a series of jobs of increasing responsibility to become the vice president of electronic commerce and technology marketing, helping to expand and coordinate UPS's outreach to e-commerce shippers while marketing new technology solutions to support their online businesses. Hayes then became the vice president of brand and customer communications, overseeing all brand communications including advertising, direct marketing and interactive communications.
Prior to joining UPS, Hayes held management positions at British-owned The BOC Group, Ciba Geigy and FMC Corporation.