USA Today Retains Arnold Corporate Communications
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USA Today Retains Arnold Corporate Communications

Arnold Corporate Communications, a division of Arnold Worldwide, has been named public relations agency of record by USA Today, America’s top-selling national newspaper, with a total average daily circulation of 2.3 million.

Paul Holmes

BOSTON—Arnold Corporate Communications, a division of Arnold Worldwide, has been named public relations agency of record by USA Today, America’s top-selling national newspaper, with a total average daily circulation of 2.3 million.

Arnold Worldwide was hired in February 2006 to evolve the paper’s brand strategy and update its understanding of current and future target audiences. The agency also recently won a creative branding assignment from USA Today that will kick off with the newspaper’s 25th anniversary campaign.

Arnold Corporate Communications is the first pubic relations agency-of-record retained by USA Today and will work with the publication to leverage and advance the company’s brand through a strategic public relations program targeting consumers and industry trades.

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