LOS ANGELES—The Strategic Public Relations Center at USC’s Annenberg School for Communication has launched its fifth PR Generally Accepted Practices (GAP) Study, and is inviting senior-level communicators from all types of corporations, non-profits and government agencies to participate.
Respondents can complete the on-line survey at www.annenberg.usc.edu/sprc/gapV, entering access code E7777. The questionnaire can be completed in 15 to 20 minutes, and can be exited and re-entered as necessary from the same computer.
The GAP study, the results of which are made available for free to the entire profession, has become one of the most important sources for reliable information on such crucial issues as public relations budgeting, staff size and organization, evaluation, use of agencies, and perceptions of the profession. Past GAP findings can be accessed at www.annenberg.usc.edu/sprc.
“Our hope is that for GAP V we’ll see a significant increase over the 500 respondents we had for GAP IV,” says Jerry Swerling, director of the Strategic PR Center. “We know from the volume of inquiries we’re receiving that professionals are increasingly relying on GAP for free counsel when faced with key decisions on all kinds of issues, including budget size relative to corporate gross revenue, staff size, evaluation metrics, areas of responsibility, and many more.”