Utopia to Handle CSR Assignment for Affinity Credit Union
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Utopia to Handle CSR Assignment for Affinity Credit Union

Utopia Communications, an ethically-focused public relations firm, has been named public relations agency of record for Basking Ridge-based Affinity Federal Credit Union, a member-owned not-for-profit credit union.

Paul Holmes

RED BANK, NJ—Utopia Communications, an ethically-focused public relations firm, has been named public relations agency of record for Basking Ridge-based Affinity Federal Credit Union, a member-owned not-for-profit credit union.

According to Betsy Lentz, senior marketing manager, Affinity Federal Credit Union, “Utopia’s positioning appealed to us because we believe that our communications with both the media and the public need to reflect our commitment to our core values, which include enhancing the every day lives of our members.”

Utopia president and CEO Ann Higgins says the business environment is changing, and that “customers and stakeholders want to know that the companies they are doing business with and investing in, or those that operate in their communities, are motivated by more than just the bottom line. This is no longer just good corporate citizenship; it is a business imperative.”

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