VanderMolen to Head Asia for Edelman
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VanderMolen to Head Asia for Edelman

Alison Canning has made her first major hire at Edelman, bringing in Alan VanderMolen, a 13-year veteran of Burson-Marsteller, as the firm’s new regional president for the Asia-Pacific region.

Paul Holmes

NEW YORK, November 16—Alison Canning, who joined Edelman Public Relations Worldwide this summer as president of the firm’s international operations, has made her first major hire, bringing in Alan VanderMolen, a 13-year veteran of Burson-Marsteller, as the firm’s new regional president for the Asia-Pacific region.
 
VanderMolen will be responsible for offices in ten locations and an affiliate network in six further countries.  is primary objective is to make Edelman a leading player in the region through a mix of targeted acquisitions, expanded affiliate relationships and aggressive organic growth.  At the same time, Edelman’s regional headquarters will move from Singapore to Hong Kong to capitalize on the firm’s strength in North Asia, as well as the growth opportunities arising from China and Taiwan’s accession to the WTO.
 
Canning says VanderMolen “will make a huge contribution to the region and to the realisation of our overall international strategy. He is a smart, strategic thought-leader, as well as being commercially-savvy and highly focused on results.  Having worked in Asia for most of the 90s, Alan really understands the nuances and cultural diversity of the region.”
 
Edelman is in the top three in key Asian markets such as China, Australia, Korea, Taiwan and Malaysia and ranks fifth overall in the region with US$14.5m in revenues. Regional clients include Proctor & Gamble, Johnson & Johnson and the Singapore IDA. 
 
VanderMolen succeeds Jerry Hendin, who will relocate to Seattle, where he will be a senior vice president in the Edelman office.
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