LOS ANGELES—The Los Angeles Dodgers have named Charles Steinberg as executive vice president, marketing & public relations, the club’s chief marketing officer. Steinberg will report to Dodger president Jamie McCourt, who made the announcement. The move is a return to the West Coast for a Baltimore native who, after 19 seasons working for the Orioles, worked seven for the San Diego Padres and has spent the last six with the defending World Champion Boston Red Sox.
“Saturating a market with the love of baseball is such a pleasure,” said Steinberg. “Doing so in Southern California for seven years provided some of the happiest times in my life”
For six years, Steinberg was the statistician to legendary Hall of Fame manager Earl Weaver and became the Orioles’ team dentist while also working in public and community relations. He then went on to create the club’s first video production department and first customer service department. After he joined the San Diego Padres in 1995, he expanded his duties into marketing in southern California and into galvanizing support for what is now PETCO Park. In Boston, he was instrumental in developing the club’s consecutive-game sell out streak, cultivating the passionate Red Sox Nation fan base, and contributing to the improvements that enabled the ownership to save Fenway Park.