RALEIGH, NC—French/West/Vaughan, which has grown organically and through acquisition to become one of the Southeast’s largest independent public relations, public affairs and brand communications agencies, has been named public relations agency-of-record for by VF Corporation, the largest apparel manufacturer in the world and parent company to such well-known brands as Wrangler, The North Face, Nautica, JanSport and Lee.
FWV, formerly known as Richard French & Associates, has worked with the largest VF brand, Wrangler, for almost 10 years. FWV also works or has worked with numerous other VF brands, including Riders, Timber Creek, Chic, Gitano, Brittania, Healthtex, Marithé & François Girbaud and Jantzen.
Ruder Finn had been agency of record for VF.
FWV will be supporting VF on corporate and brand initiatives, working closely with the office of CEO Mackey McDonald to communicate with employees, business partners, investors and consumers. The tactical approach will involve media and community relations.
“One of the reasons we chose FWV is for its long-standing knowledge of our business,” said Cindy Knoebel, vice president of financial and corporate communications at VF. “The firm comes highly recommended from its clients because of its professionalism, account service, strategic thinking and results.”