NEW YORK—Viacom has promoted Carl Folta to executive vice president of corporate communications. He most recently served as executive vice president in the office of the chairman. In his new role, Folta will serve as Viacom’s chief communications strategist and spokesperson and will report to Thomas Dooley, senior executive vice president and chief administrative officer of Viacom.
In his new role, he will be responsible for Viacom’s overall communications activities, both internally and externally, as well as the coordination of communications at the company’s operations, including MTV Networks, BET Networks, the Paramount Motion Picture Group and Famous Music. He will have oversight for all financial communications, and will direct the company’s media relations activities for industry issues and public affairs, including regulatory, legislative and legal matters.
Additionally, Folta will be responsible for managing corporate events and overseeing the company’s philanthropy activities and public affairs programs, including Know HIV/AIDS, a public education partnership with CBS Corporation and Kaiser Family Foundation, which he initiated in 2003. Folta succeeds Carole Robinson, who has been appointed executive vice president and chief of staff for MTV Networks.
Says Philippe Dauman, president and chief executive officer of Viacom: “Carl is a consummate communications professional who understands the strategic and financial complexities of our businesses and the industry. I know he will make a big contribution to Viacom in the future as we continue to expand and embrace the opportunities of the digital age.”
In his previous role in the office of the chairman, Folta served as advisor and spokesperson for the executive chairman of Viacom and CBS Corporation, Sumner Redstone. Before that, he served as the senior communications executive for Viacom for 12 years, most recently as executive vice president of corporate relations.