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Video: Bacardi's Lisa Jedan On Creative Risk-Taking
Arun Sudhaman
Holmes Report
President/Editor-in-Chief

Video: Bacardi's Lisa Jedan On Creative Risk-Taking

Bacardi's global brand PR director caught up with the Holmes Report at Cannes to discuss the company's 'Spirit of Bacardi' graphic novel project.

Arun Sudhaman

Video: Bacardi's Lisa Jedan On Creative Risk-Taking
The 'Spirit of Bacardi' graphic novel campaign was an unusual initiative for a liquor brand, but proved highly successful for Bacardi. In the video below, global brand PR director Lisa Jedan discusses how the company was able to take the necessary creative risks, noting the importance of keeping key internal stakeholders engaged. Jedan also explores learnings from the project and the results it generated.

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