Video: MasterCard CMO Discusses His Brand Strategy
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Video: MasterCard CMO Discusses His Brand Strategy

MasterCard CMO Raja Rajamannar explores how his company is using social good to drive the brand.

Holmes Report

Video: MasterCard CMO Discusses His Brand Strategy
MasterCard CMO Raja Rajamannar spoke to the Holmes Report in Cannes following aWeber Shandwick panel that tackled the concept of 'brand immortality'. During the session, Rajamannar noted that a company like MasterCard must look for "social causes that can be credibly linked to the core of what your brand is," and followed the comments up with video interview with the Holmes Report, in which he discussed MasterCard's focus on customer passions.
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