Video: Richard Edelman On Global PR Agency Of The Year And Best Campaign Honours
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Video: Richard Edelman On Global PR Agency Of The Year And Best Campaign Honours

Paul Holmes and Richard Edelman discuss Edelman's twin honours: Global PR Agency of the Year and the top-ranked campaign at the Global SABRE Awards.

Holmes Report

Video: Richard Edelman On Global PR Agency Of The Year And Best Campaign Honours

Last week, Edelman was named Global PR Agency of the Year at the Global SABRE Awards. The world's largest PR firm also took home the Platinum SABRE for its #OptOutside campaign on behalf of REI, which was ranked top among the 40 Global SABRE Award winning campaigns.

In the video below, Edelman discusses the honours with Paul Holmes, who explains the reasoning behind the decisions, pointing in particular to the quality of the firm's work.
"The evolution of the work is reflective of the change in media," says Edelman. "This is a long-term play for us."


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