LONDON—Vignette Corporation, which provides Internet content management and collaboration software, has appointed Hotwire as lead public relations agency for its international region, which comprises Europe, Middle East, Africa and Australasia.
In addition to driving a coordinated international strategy for the region, Hotwire will provide Vignette with in-country support in the U.K., France, Germany and Spain, as well as a digital media hub to communicate with wider influencers. Prior to appointing Hotwire, Vignette’s marketing team managed several separate local PR agencies in these countries.
Hotwire’s international team will be working on a combined corporate and product PR brief aimed at establishing Vignette’s leadership position within national, business, technology, vertical and social media.
According to Simon Robinson, marketing director international, Vignette: “We wanted to drive a more coherent, consistent and dynamic message, and Hotwire presented a very strategic, insightful and creative solution to our brief. The campaign takes into account the changing media landscape and ensures a joined-up approach across our international region.”