NORWALK, CT—Virgin Atlantic Airways’ has established a new U.S. press office, led by Chris Rossi, the company’s vice president of sales and marketing for the North America and Brooke Lawer, assistant vice president of corporate communications for North America.
The new team will help the company celebrate its 21st anniversary. It was also help publicize the addition of two new routes—to the Bahamas and Cuba—bringing the total served by the airline to 29 routes and a recently placed order for six new Airbus 380s. In addition, the corporate communications team will support a marketing effort built around the “Go Jet Set, Go” campaign, designed to leverage Virgin’s position as the leader of an emerging alternative business culture, focusing on high-flying business travelers the airline calls “jetrosexuals.”
Rossi has led the company’s efforts to define the Virgin Atlantic brand for the future and is responsible for the company’s corporate sales and marketing efforts, integrated communications including advertising, branding, internal communications, marketing communications and public relations.
Before joining Virgin Atlantic, Lawer was director of corporate communications for Elementis Specialties, a leading international specialty chemical company. Prior to her time in the chemical industry, Lawer held several positions in sports marketing including five years as the director of communications for the Women’s Tennis Association and communications manager at Madison Square Garden.
In addition, Suzanne Weldon has been named communications manager, North America, after previous positions at Ketchum Public Relations and Coyne PR. And Bob Broderick has been named communications coordinator, North America, after spending the past three years in the communications department of the New York Giants.