Virtual Agency Joins International Alliance
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Virtual Agency Joins International Alliance

Albrycht McClure & Partners, a virtual public relations and marketing communications firm, has become a member of Strategic Alliance International, a high technology PR consultancy network.

Paul Holmes

WASHINGTON, D.C., July 12—Albrycht McClure & Partners, a virtual public relations and marketing communications firm, has become a member of Strategic Alliance International, a high technology PR consultancy network that offers clients global public relations and marketing services. This network was founded ten years ago by Strategic Alliance International Limited, the British-owned international public relations consultancy.
    
Under the terms of the agreement, the two companies will collaborate to offer packaged services to companies wishing to expand their global reach into new markets. Three tiers of packages will be offered for European companies seeking to enter US markets and vice versa, on a country-by-country basis.
 
“A traditional retainer structure often doesn’t work well for companies seeking to introduce their products and services to a new country, especially in today’s economy,” said Elizabeth Albrycht, partner. “We can offer short term, economically priced services that enable companies, particularly those in their early growth stages, to make an entrance into new markets without an enormous financial commitment. This approach works well for companies on both sides of the Atlantic.”
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