SAN FRANCISCO—MS&L has appointed Joe Carberry as Western regional president. In a newly created role, Carberry will be responsible for developing and executing a unified business strategy for the Western region, which includes offices in San Francisco and Los Angeles. In addition to overseeing both offices, Carberry will be focused on providing client counsel, driving new business, innovation, staff development and identifying potential acquisitions.
He will also serve as a key member of the firm’s growing global public affairs practice and play a leadership role on the agency’s North American management team. Carberry will report directly to Jim Tsokanos, MS&L’s president of North America.
Since 2007, Carberry has been the head of global public affairs for Visa, where he was responsible for leading public affairs and corporate reputation initiatives. There, Carberry lead proactive efforts to build Visa’s corporate reputation, including media relations, digital media, grassroots campaigns, executive visibility and corporate image advertising. He also lead all communications activities related to global and corporate issues, including risk management, consumer and client issues, litigation and public policy.
Prior to joining Visa, Carberry worked at Fleishman-Hillard, where he counseled various companies in the technology, financial services and entertainment industries. Prior to Fleishman-Hillard, he served as deputy press secretary to Mayor Susan Golding of San Diego. Before that, he managed public affairs and community relations programs at Stoorza Ziegaus & Metzger, San Diego’s largest public relations firm at that time, and worked on the campaign staff for California Gov. Pete Wilson.