SEATTLE—Visible Technologies, a leader in online brand management, has unveiled the latest version of its TruCast social media monitoring and engagement platform, designed to provide companies with the ability to bolster their brands, build revenue and measure the success of social media engagement.
Visible Technologies is launching its TruCast 2.0 solution at a time when brands are increasingly shaped by online conversations occurring far from the control of marketers, product managers and corporate communication teams. An April 2008 study by the Society for New Communications Research polled more than 300 active Internet users revealing that 74 percent of respondents based their purchase intent of brands on others' experiences shared online and almost 60 percent of respondents use social media to "vent" about a customer care experience.
"Struggling with how to implement Web 2.0 into their marketing strategy and get a handle on the millions of blogs, social networks and other online conversations, marketers are overwhelmed by a confusing array of products and services, nearly all of which are incomplete" says Adam Selig, CEO of Visible Technologies.
The TruCast platform harvests and analyzes nearly data, diving into social conversations—from posts to follow-up comments—and delivering real-time business insight; channels conversations to the right subject-matter experts within a company; and enables interaction with thousands of conversation authors from a central location, ensuring message consistency throughout the interaction.