Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
VMware has named Robin Matlock, VP of corporate marketing, as acting CMO as the software company retools its communications.
Aarti Shah 12 Jun 2013 // 11:00PM GMT
PALO ALTO — VMware has named Robin Matlock, its VP of corporate marketing, as acting CMO as the software company retools its marketing and comms functions.
Matlock steps into the role left vacant by Rick Jackson, who transitioned into a new position as SVP of global enablement in March. Jackson was acting as interim CMO during the search, but has since departed VMware, confirmed a company spokesperson.
Since Matlock took over last week, the CMO search has ended. She has been running corporate marketing at VMware for four years.
VMware is also actively searching for a new VP of global communications, who will report into the CMO. Terry Anderson, who was previously in the role, left the company earlier this year.
The internal shuffling comes amid a US PR agency review that is now in its final stages. It is understood three agencies have been shortlisted from an initial round that included more than 20 firms, ranging from boutiques to large players.
When asked whether the changes signal a strategic shift, Matlock told the Holmes Report she plans move forward with the marketing and comms initiatives already in place. Adding, "VMware is making aggressive progress against our objectives and marketing is no different."
Joan Stone, senior director of influencer relations, is leading the agency search. A decision is expected next week.
VMware has steadily worked with OutCast since 2009 when the business boomeranged back to OutCast after a brief stint with FleishmanHillard. OutCast has declined to repitch the business.
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014