BEIJING—VMware, a global leader in virtualization and cloud infrastructure, has appointed Text 100 as its public relations agency of record in China, following a four-way pitch. VMware is already served by Text 100 in Australia, as well as in India by wholly-owned subsidiary, Vox PR.
VMware sought a strategic PR partner to help build its image in the mainland China market and assist efforts to shape the nation’s cloud computing industry.
According to Geoff Kelly, VMware’s director of communications for the Asia Pacific Japan region: “Text 100 presented a very strong team and compelling proposal. They impressed us with their understanding of the market and industry, as well as their relationship with the media and analyst communities. We believe Text 100 is the right partner to support our aggressive growth plans for China’s hugely-important cloud computing market.”
Text 100’s representation of VMware, in terms of media and analyst relations in mainland China, takes effect immediately.