LANHAM, MD—Public relations software company Vocus has acquired HARO (Help A Reporter Out), a free service that links nearly 30,000 reporters and bloggers with more than 100,000 small businesses and public relations professionals. Using the HARO platform, reporters and bloggers submit requests for sources for news stories they are writing via a temporary and anonymous email address. Subscribers to HARO can then respond to relevant requests by email in an effort to generate publicity for their organization.
“HARO is a journalist-driven model for sourcing stories that is more in keeping with today’s social approach to relationship building,” says Rick Rudman, president and CEO, Vocus. “As a free service, HARO is a perfect on-ramp to the Vocus suite for new customers and complements our existing product portfolio.”
HARO was founded by Peter Shankman, a veteran public relations practitioner, serial entrepreneur, and social media consultant for NASA, Disney and Snapple. Shankman will join Vocus to help drive continued innovation for HARO and other social media products.
Financial terms of the deal were not disclosed. However, the acquisition is not expected to have a material impact on Vocus’ financial results for Q2 or full year 2010.