NEW YORK, April 1—Volvo Cars of North America has selected New York creative boutique CooperKatz and Company as the public relations agency for a six-city tour of its first safety concept car in more than 25 years. The new concept car, resulting from a collaboration between Volvo and parent company Ford, has redesigned pillars, an eye sensor, automatically adjustable driver controls, a new seat belt configuration, and a personal security system.

CooperKatz will manage venue selection and media outreach in Washington, D.C., Atlanta, Miami, Los Angeles, San Francisco and Seattle.