Volvo Taps CooperKatz for Concept Car Launch
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Holmes Report

Volvo Taps CooperKatz for Concept Car Launch

Paul Holmes

NEW YORK, April 1—Volvo Cars of North America has selected New York creative boutique CooperKatz and Company as the public relations agency for a six-city tour of its first safety concept car in more than 25 years. The new concept car, resulting from a collaboration between Volvo and parent company Ford, has redesigned pillars, an eye sensor, automatically adjustable driver controls, a new seat belt configuration, and a personal security system.

CooperKatz will manage venue selection and media outreach in Washington, D.C., Atlanta, Miami, Los Angeles, San Francisco and Seattle.

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