BOSTON—W2O Group, the parent of fast-growing public relations firm WCG and a host of digital and data-driven agencies, has opened a Boston office.
Veteran marketing and communications executive Adam Cohen will lead the office to further cultivate and expand W2O Group’s business in the upper Northeast region. Cohen currently serves as a managing director at the firm, and brings a background that spans digital and public relations agencies, having worked at Rosetta and Fleishman-Hillard.
He has experience advising and executing communications programs for technology, healthcare and financial services companies.
Established in 2001 and formerly known as WeissComm, W2O Group is the parent company to WCG, Twist Mktg, and Brewlife, with offices in in San Francisco, Austin, New York, and an EMEA hub in London.