Wagg Ed Creates Consumer Advisory Panel
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Wagg Ed Creates Consumer Advisory Panel

Waggener Edstrom has formed an external Consumer Advisory Council, which will provide WE’s global consumer marketing practice with insight and expertise about trends and issues in entertainment, fashion, sustainability, innovation, sports marketing and integrated promotions.

Paul Holmes

SEATTLE—Waggener Edstrom Worldwide has formed an external Consumer Advisory Council, which will provide WE’s global consumer marketing practice with insight and expertise about trends and issues in entertainment, fashion, sustainability, innovation, sports marketing and integrated promotions.

The five initial members of the council are Bill Shireman, president and CEO of the Future 500 and co-author of What We Learned in the Rain Forest: Business Lessons from Nature; Sheryl Marcus, a consultant in the fashion and retail industry, and an instructor at the well-known Fashion Institute of Design & Merchandising in Los Angeles; Karen Sellars, vice president of global branded entertainment at International Creative Management, one of the world’s largest talent and literary agencies; Doug Kimmel, managing partner of Ion Marketing, a New York-based company focused on sports marketing and integrated promotions; and Mark Johnson, chairman and co-founder of Innosight, a company that provides consulting and training services to drive innovation in business.

“We believe an important key to our success and continued growth lies in our ability to draw from a diverse network of top talent, whether from our preferred partners or individual experts such as those on our Consumer Advisory Council,” says Kazumi Mechling, executive vice president of consumer marketing at Waggener Edstrom. “This is the kind of talent that can help us stay on top of and ahead of trends affecting our clients and our business, and provide a level of perspective hard to find within one organization.”

The council will meet quarterly and provide strategic insights pertinent to existing and prospective clients, the consumer marketing group leadership, and the rest of the agency where appropriate.

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