SEATTLE—Waggener Edstrom Worldwide and leading Indian corporate and financial public relations firm Adfactors PR have entered into an affiliation agreement to collaborate in the technology public relations and communications field in India. The agreement builds on WE’s investment and growth in the Asia Pacific region and accelerates its ability to serve the needs of clients in one of the world’s fastest-growing economic regions.
In addition to regional and global business development opportunities, both firms will benefit from joint training programs, staff exchanges and the sharing of intellectual property including WE’s global innovation communications methodology.
The new relationship “will help us provide WE’s clients around the world with seamless service in the Indian subcontinent. At the same time we will also be able to provide our clients in India and the Middle East with best-in-class public relations capabilities in the U.S. and Europe,” says Madan Bahal, managing director of Adfactors PR.
According to Pam Edstrom, executive vice president of Waggener Edstrom, “The addition of Adfactors to our affiliate program and network means we are able to provide our global clients with access and visibility in this environment and better serve this incredible market.”
Adfactors is among the leading communications consultancies in India. It specializes in corporate and financial communications, public affairs, crisis communications and technology PR. Clients include State Bank of India, ABN Amro, Mahindra and Mahindra Group and Larsen & Toubro group, Websense, i-flex solutions and Teradata, a division of NCR. It has offices in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, Chandigarh, Indore and Jaipur.