WASHINGTON, D.C.—Waggener Edstrom’s public affairs practice has been retained by Resolve: The National Infertility Association to help establish a national profile for its work on the issue of infertility. The firm will also assist in building a broad and influential profile for Resolve in Washington, D.C., where numerous public policy and legislative issues currently on the national agenda have the potential to affect Resolve’s mission.
The agency’s work with Resolve will include a national consumer campaign designed to increase awareness and influence public policy discussion of infertility. Wagg Ed, best known for its work in the technology space, will draw on the resources of its burgeoning bioscience and public affairs groups, which will work collaboratively on the account.
To handle the RESOLVE account, as well as other healthcare public affairs clients, Waggener Edstrom has transferred Lisa Osborne, account director with Waggener Edstrom Bioscience, to the firm’s U.S. public affairs practice in Washington, D.C. In addition to her role with Resolve, Osborne will continue to oversee existing client accounts that include Affymetrix, Tripos, and invivodata.
Waggener Edstrom opened an office in Washington, D.C., last September and now has a staff of 18 handling assignments for clients including T-Mobile USA, the National Forum on Science Learning, the Financial Services Roundtable, Texas Instruments, Microsoft Corp., Capital Sports & Entertainment and several leading law firms.
The office is led by Torod Neptune, senior vice president and leader of the U.S. public affairs Practice.
Joe Isaacs, president and CEO of Resolve, says, “The work we are conducting with Waggener Edstrom is vital to our overall mission of helping those afflicted with the disease of infertility. Waggener Edstrom understands our need to broaden knowledge of a very complex issue and to be sure that policymakers, regulators and even the general public take a fresh look at the facts surrounding infertility.”