AUSTIN—Waggener Edstrom Strategic Communications and its Maloney & Fox marketing communications subsidiary, will represent Austin City Limits, including the 30th anniversary of the TV series and the third annual music festival.
The agency is supporting all public relations activities and providing event management support for the series and the festival through a collaborative team. Team members in Austin, Los Angeles and New York are handling media outreach, press inquiries and announcements, and are working alongside the artists to raise national awareness for this year’s show and festival.
“Austin City Limits has built a strong legacy among music fans by maintaining its authentic nature, and as an organization we’re always taking new steps to ensure the show’s success,” said Maury Sullivan, vice president of marketing at KLRU-TV, co-production company of the TV series. “We chose Waggener Edstrom to help us look for new and unique ways to extend the brand so the show remains vibrant among music fans. The agency’s strong consumer experience, connections within the influential community and brand-building expertise will continue to raise visibility for ‘Austin City Limits’ so we can all take part in celebrating the show’s rich music for many more years to come.”