SEATTLE—Waggener Edstrom is acquiring Shout Holdings, a public relations firm headquartered in Hong Kong with subsidiaries in China, Singapore and Hong Kong, as well as a service footprint that covers the entire Asia Pacific region.
Shout will become Waggener Edstrom’s Asian presence, and the combined entity will be able to offer clients worldwide services with the capability to support global brands from the United States, Europe and Asia.
Shout was founded in 2001 by managing director David Ko as a public relations and marketing consultancy that focuses on delivering exceptional results and strategy in real time across borders and boundaries. Current and past clients include Belkin Corp., Brocade Communications Systems, Juniper Networks, Lacoste, Microsoft, Motorola Engineering Institute, Prêt a Manger and the Society for the Protection and Care of Animals.
At the closing of the deal, the Shout agency will be renamed Shout Waggener Edstrom and David Ko will be named senior vice president.
“We are very pleased to create a significant presence in Asia that will allow us to deliver high-quality service to clients,” says Melissa Waggener Zorkin, founder, president and CEO of Waggener Edstrom. “The growing number of companies focused on innovation, the robust economy and the increased client desire for communication services in APAC overall make this a great time for Waggener Edstrom to be in Asia.”
Shout has three offices and more than 30 employees. It offers clients full-service capabilities including media relations, crisis counseling, translation, graphic design and production, Web authoring, copywriting, and direct marketing.
“There is a strong cultural fit between both companies, with our shared focus on client and staff satisfaction, innovation, and getting results in a fast-paced environment,” says Ko. “Together our multinational agency will work with companies that are dedicated to bringing cutting-edge products and services to the marketplace by focusing on delivering high-quality results and client satisfaction across continents.”