MILAN—Technology public relations agency Waggener Edstrom Worldwide continued its expansion into international markets through an agreement with Italian firm Imageware, which will join the WE Global Alliance program. The agreement provides WE with a strong Italian presence and capability, and provides Imageware with expanded international capabilities.
Imageware is already servicing WE clients Advanced Micro Devices Inc and Segway Inc. in the Italian market. The firm was established in 1986 and has a team of 60 consultants, advertising information technology, design, media, manufacturing and financial clients from its base in Milan. The firm has two subsidiaries: Img Internet, for web communication, and Hi-Comm, for events design and management.
“Our client needs signaled that it was the right time to extend into the Italian market,” says Claire Lematta, president of global expansion at Waggener Edstrom Worldwide. “Through the WE Global Alliance program, we will be able to engage in the Italian communications landscape by bringing the best minds together to address the needs of multinational companies working with many involved audiences.”
According to Imageware partner Grazia Bruschi, “Italy is one of Europe’s largest marketplaces and increasingly on the radar of international companies. Additionally Italian companies—our clients—are expanding their focus beyond the local market.