SAN FRANCISCO—Rational Software, one of the world’s largest software development companies, has chosen Waggener Edstrom as its public relations agency of record. The agency will work to further position Rational as a software development leader and increase visibility for the Rational product line.
According to Kim Bouic, vice president at Waggener Edstrom, “The developer community is key to future industry innovation, and we are committed to helping Rational continue to grow its leadership position in the software development marketplace.”
The Rational account will be led by Bouic in Waggener Edstrom’s California office, with additional support from team members in California and New York.
“We chose Waggener Edstrom because of its geographic footprint, longstanding technology expertise, the team’s clear understanding of our business and their creative thinking, and the agency’s demonstrated ability to deliver stellar results,” said Bill Durling, director of corporate communications at Rational Software. “We believe that Waggener Edstrom can take Rational’s public relations to an entirely new level.”