SEATTLE—Technology public relations giant Waggener Edstrom has joined Eurocom Worldwide, a collaborative network of independent, founder-owned and -managed public relations firms.
Through Eurocom, Waggener Edstrom will offer its clients local media-relations expertise and services in markets where the agency does not currently have a presence. In turn, Waggener Edstrom will work with Eurocom members seeking an established partner in the U.S. and the U.K.
According to Melissa Waggener Zorkin, founder, president and CEO of Waggener Edstrom, “Our clients often require PR services in multiple markets. The Eurocom network extends our geographic reach with affiliate agencies focused on providing strong client service and local PR expertise.”
Mads Christensen, network director of Eurocom Worldwide, said Waggener Edstrom’s membership would strengthen the organization’s presence in key markets.
“Eurocom has been seeking stronger representation in the US as well as the UK,” he says. “We’re very pleased to have Waggener Edstrom, now our largest affiliate, as a key member for those regions, adding to the strength of our existing agency memberships in those markets.”
Eurocom has 28 member firms and six additional affiliates, bringing together 1,100 professionals in 60 offices.