BRUSSELS—Technology public relations powerhouse Waggener Edstrom Worldwide is expanding its global public affairs practice, launched two years ago in the U.S., to Brussels. The new office will be led by European public affairs practice chief Christina Kaul, who previously ran her own consultancy specialising in food, healthcare and biotechnology issues.
Waggener Edstrom Worldwide Public Affairs provides policy and issues expertise for companies bringing forward new ideas and innovations, helping them create social and economic value.
“Waggener Edstrom Worldwide’s public affairs practice has established a leading expertise in navigating the intersection between corporate reputation, industry leadership and policy engagement,” says Matthew Reid, senior vice president and global public affairs practice leader at Waggener Edstrom Worldwide. “Policy and regulation are more and more moving from one geographic region to another. The ability to align public affairs outreach in Washington, D.C., and Brussels is key to our customers.”
Kaul will advise clients on how to represent their interests to the institutions of the European Union in Brussels and to all the major capitals of Europe. Services include strategic counsel and lobbying in EU institutions and member state governments, implementing reputation-building and stakeholder outreach programmes, and providing media support for policy and public affairs initiatives.
Kaul was formerly a member of the cabinet for the European Commissioner on Agriculture and Food, a senior consultant to a variety of U.S. and European companies on EU government relations, and as a leader of communications initiatives for the European Commission.
The Brussels office is the firm’s fourth in Europe, joining offices in London, Munich and Paris.